Rebrand the Product

Rebrand app identity, AI identity, and baseline visual settings via env-driven configuration.

This recipe applies a full product identity refresh without changing core architecture.

Fast path

For most teams, branding updates require env changes only; no package-level refactors are needed.

Rebrand Workflow

Copy env templates (if missing)

cp .env.example apps/app/.env
cp .env.example apps/admin/.env
cp .env.example apps/web/.env

Set branding variables

Add or update these in env files:

NEXT_PUBLIC_APP_NAME="Your App Name"
NEXT_PUBLIC_APP_NAME_SHORT="AppName"
NEXT_PUBLIC_APP_TAGLINE="Your Tagline"

APP_AI_NAME="Your AI Assistant"
APP_AI_IDENTITY="an AI designed for your use case"
NEXT_PUBLIC_AI_GREETING="Hello! How can I help?"

NEXT_PUBLIC_SUPPORT_EMAIL="support@yourcompany.com"
NEXT_PUBLIC_COMPANY_NAME="Your Company"

NEXT_PUBLIC_LOGO_INITIAL="Y"
NEXT_PUBLIC_PRIMARY_COLOR="#0066FF"
NEXT_PUBLIC_PREMIUM_TIER_NAME="Pro"

Restart local runtime

bun dev

Verify visible changes

Validate title/header/footer text, AI identity and greeting copy, marketing metadata, and premium tier naming.

Optional Deeper Customization

translation strings in app message files
UI theme tokens in shared UI styles
logo asset replacement in app public assets